Description of Course
Business success requires a breadth of knowledge and abilities. In bringing together theory and practice, this course will enable you to develop the vision, innovation and dynamism required in the contemporary business world.
Digital Business | Entrepreneurship | Marketing
Introducing Sri Lanka’s first and only undergraduate programme with unique specialized pathways in Digital Business, Entrepreneurship and Marketing designed to produce graduates who will gather experience and fast track their career to excel in the new world of business.
Entry Requirements
Students must possess at least five passes in GCE O/L including a minimum C grade for Mathematics and English in local syllabus
and
Three passes in GCE A/L, with a minimum of 12 points in non-science subjects
OR
Foundation Certificate in Higher Education from IIT
OR
Other recognized equivalent qualification accepted by the University of Westminster
Course Content
In Year 1 you are introduced to business organisations, broader business environment, key management skills and competence including information gathering and analysis, accounting, economics, marketing, and organisational behavior.
In Year 2 you will be investigating and learning how businesses operate, looking at how people are managed, how you manage business operations and how managers make key decisions. Year 3 will enable you to apply critical and reflective approaches to exploring the challenges facing organisations at a strategic level. You will also develop your specialized area further. During the year you will complete a piece of independent research within your specialized subject area.
Year 1
Core Modules
- Global Economies and the Business Environment
- Analytics for Decision Making
- Introduction to Organisational Behaviour
- Accounting and Finance for Business
- Marketing for Business Managers
Optional Modules
- Academic Learning for Disciplinary Study
- Power of Brands
Year 2
Core Modules
- Supply Chain, Operations Management and Digital Business
- Management and Leadership for Business
- Management Decision Making for Business
- Sustainable City Economies
Optional Modules
Elective Modules (Two modules to be selected)
- Project Management
- Web-Enabled Business
- Business Ethics and Corporate Social Responsibility
Year 3(industrial Placement)
Core Modules
- The following modules must be passed for the award title ‘with Professional Experience’
- Professional Placement Project Part 1
- Professional Placement Project Part 2
A 12-month placement between 2nd and 4th years. Working with industry in a real-life situation is invaluable in giving you professional skills as well as raising your confidence and will help to prepare you for a future career. Furthermore, it helps you reflect on your theoretical knowledge and be more aware of how theories are been applied in practice. You also will be getting the advantage to engage with external professional practitioners.
Year 4
Core Modules
- Strategic Management
- Contemporary Issues in Business Management
- Employability and Leadership
- Digital Business Pathway
- Digital Analytics
- Social Media for Business
- Marketing Pathway
- Global Marketing Management
- Interactive and Digital Marketing
- Entrepreneurship Pathway
- Creating Entrepreneurial Leadership
- Social and Green Innovation
Elective Module
Forecasting for Managers
