Description of Course
Fashion Marketing (Fashion Product & Promotion) is an amazing pathway into the world of fashion, allowing you to explore fashion concepts, products and promotions for future markets. Students get to engage in all aspects of fashion studies, from research into fashion markets and their customers, fashion forecasting, fashion graphics, illustration, photographic styling and promotional techniques, as well as actual design realisation projects through pattern creation and garment construction..
Entry Requirements
N/A
Course Content
YEAR 1 (120 CREDITS)
- Fashion Marketing (10 credits)
- Brand and Message (10 credits)
- design realisation (30 credits)
- Contemporary design influences for Fashion Marketing (20 credits)
- design and illustration (20 credits)
- Learning skills through Fashion Marketing (10 credits)
- Fashion trend research (20 credits)
YEAR 2 (120 CREDITS)
- Consumer Behaviour (10 credits)
- Marketing research Methods(10 credits)
- Concept Generation (20 credits)
- design realisation and Promotion 1 (30 credits)
- design realisation and Promotion 2 (30 credits)
- Fashion Futures (20 credits)
YEAR 3 (120 CREDITS)
- research report and Marketing Plan (30 credits)
- Portfolio (20 credits)
- Major Project research (Fashion Marketing) (20 credits)
- designer Fabrics 3(Option) (10 credits)
- Graphic Promotion(Option) (10 credits)
- Pattern Cutting (Option) (10 credits)
- Concept realisation and Promotion (30 credits)
- designer Fabrics 4 (Option)10 credits
- Fashion+Form+texture: digital Output (Option)10 credits
- Pattern Cutting 2 (Option)10 credits
