Description of Course
- Managing events requires individuals who have a blend of creativity with effective communication, excellent management, and strong business acumen. You will be taught protocol and ethics, including public relations and customer service, and have the chance to flex your creative muscles in designing and producing, also develop your managerial prowess in planning and marketing. You receive hands-on training that puts principle into practice in possible real-world situations. The real-life environment and experience we provide gives you a deep understanding of the industry and develops your entrepreneurial and business skills. You graduate industry-ready for a professional career in this highly dynamic industry
Entry Requirements
- You will need ONE (1) Credit in Bahasa Melayu and a Pass in General Science or Additional Science or Biology/Chemistry/Physics at SPM level AND TWO (2) C’s or 2.00 CGPA at STPM level including in Pengajian Am / Kertas Am (General Studies / General Paper); OR THREE (3) A-levels; OR an MSU Foundation Certificate; OR an MSU Diploma in a relevant field and with 2.00 minimum CGPA; OR an equivalent qualification recognized by MSU Senate.
- Bachelor (Hons) in Event Management (BEM) is a three-year career-focused industry-developed programme of MSU’s School of Hospitality and Creative Arts (SHCA).
Course Content
Semester One
- Introduction to the Events Industry
- Protocol and Ethics in Event Management
- Cost Accounting for Event Industry
- Public Relations in Event Management
- Event Planning
Semester Two
- Event Design and Production
- Fundraising Management
- Events and Tourism Marketing
- Issues in Hospitality and Tourism
- Event Risk Management
Semester Three
- Industrial Training
- Event Manager
- Banquet Manager
- Wedding Organiser
- Contemporary issues in event Management
