Description of Course
Marketing management emphasizes on the importance of converting an organization’s entire system into a customer focused entity. Students are able to gain an entirely new perspective of both the organization and the customer. Complete with universally applicable fundamentals, the course will provide students an in-depth knowledge of marketing, as practices in today’s competitive business environment.
Entry Requirements
Minimum 3 “S” passes in G.C.E A/L (Sri Lanka) or a minimum 3 “D” passes in G.C.E A/L Cambridge or Edexcel (in any subject stream) in one and the same sitting, and a pass on the Aptitude Test conducted by SLIIT.
Course Content
Year 01
Semester 1
- Learning and Study Skills
- Principles of Management
- Microeconomics
- Business Mathematics
- Information Technology for Business
- English Language Skills
Semester 2
- Self Management
- Macroeconomics
- Financial Accounting
- Legal & Political Environment in Business
- Human Resources Management
- Business Communication
Year 02
Semester 1
- Personal Development Planning
- Organizational Behavior
- Business Information Systems
- Principles of Marketing
- Business Statistics
- Operations Management
Semester 2
- Leadership and Teamwork
- Business Negotiation
- Consumer Behavior
- Integrated Marketing Communication
- Sales Management
- Services Marketing
Year 03
Semester 1
- Career Readiness and Business Ettiquette
- Business Ethics & Values
- Business Law
- Retail and Omnichannel Management
- Marketing Analytics & Decision Making
- Advertising
Semester 2
- Business Research Methods
- Business Internship
- Digital Marketing
- Event Management
Year 04
Semester 1
- Comprehensive Research Project
- Strategic Management
- Strategic Brand Management
*1 Elective
- Industrial, Government and Agricultural Marketing
- Logistics and Supply chain Management
Semester 2
- The Entrepreneurial Marketers
- Social and Sustainable Marketing
- Global Marketing