BBA (Hons) Specializing in Marketing Management

Sri Lanka Institute of Information Technology - SLIIT

Description of Course


Marketing management emphasizes on the importance of converting an organization’s entire system into a customer focused entity. Students are able to gain an entirely new perspective of both the organization and the customer. Complete with universally applicable fundamentals, the course will provide students an in-depth knowledge of marketing, as practices in today’s competitive business environment.


Entry Requirements


Minimum 3 “S” passes in G.C.E A/L (Sri Lanka) or a minimum 3 “D” passes in G.C.E A/L Cambridge or Edexcel (in any subject stream) in one and the same sitting, and a pass on the Aptitude Test conducted by SLIIT.


Course Content


Year 01

Semester 1

  • Learning and Study Skills
  • Principles of Management
  • Microeconomics
  • Business Mathematics
  • Information Technology for Business
  • English Language Skills

Semester 2

  • Self Management
  • Macroeconomics
  • Financial Accounting
  • Legal & Political Environment in Business
  • Human Resources Management
  • Business Communication

Year 02

Semester 1

  • Personal Development Planning
  • Organizational Behavior
  • Business Information Systems
  • Principles of Marketing
  • Business Statistics
  • Operations Management

Semester 2

  • Leadership and Teamwork
  • Business Negotiation
  • Consumer Behavior
  • Integrated Marketing Communication
  • Sales Management
  • Services Marketing

Year 03

Semester 1

  • Career Readiness and Business Ettiquette
  • Business Ethics & Values
  • Business Law
  • Retail and Omnichannel Management
  • Marketing Analytics & Decision Making
  • Advertising

Semester 2

  • Business Research Methods
  • Business Internship
  • Digital Marketing
  • Event Management

Year 04

Semester 1

  • Comprehensive Research Project
  • Strategic  Management
  • Strategic Brand Management

*1 Elective

  • Industrial, Government and Agricultural Marketing
  • Logistics and Supply chain Management

Semester 2

  • The Entrepreneurial Marketers
  • Social and Sustainable Marketing
  • Global Marketing

Basic Info

  • : 4 Years
  • : LKR. 330,000/- per Sem
  • : 2024-02-01
  • : Full time
  • : Degree
  • : February / June / September
  • : English

Branch Info.

  • :Sri Lanka Institute of Information Technology - SLIIT
  • : Head Branch
  • :New Kandy Rd, , Malabe
  • :+94 11 7 544801

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