BSc (Honours) Marketing Management

National School of Business Management - NSBM

Description of Course


Marketing is concerned with the dynamic interrelationships between organizations and their customers or clients, and involves focusing organizational resources in order to identify and satisfy the needs of customers better than the competition does.


Entry Requirements


To Enroll GCE Advance Level (New Syllabus) - Passes for 3 subjects Sat for A/L with 5 credits for O/L including a Credit pass for English Language


Course Content


 

STAGE 1

Full Time

 

  • Economics for Business I
  • World of Business
  • Introduction to Finance & Q.M
  • Personal Development
  • Business Communication
  • Economics for Business II
  • Principles of Accounting
  • Introduction to Marketing
  • Organizational Behaviour
  • Business Law

 

STAGE 2

Full Time

 

  • Advertising & Brand Management
  • Enterprise and Innovation
  • Business Ethics
  • Buyer Behavior & Relationships
  • NPD and Marketing Planning
  • Business and Mkt Research

 

STAGE 3

Full Time

 

  • coporate Strategy
  • Marketing Management
  • Contemporary Issues in Marketing
  • International Marketing
  • Organisational Leadership
  • Current Issues in Management

 

Basic Info

  • : 3 Years
  • : LKR. 1,615,000/-
  • : 2020-12-01
  • : Full time
  • : Degree
  • : October
  • : English

Branch Info.

  • :National School of Business Management - NSBM
  • : Head Branch
  • :Mahenwaththa, Pitipana, Homagama
  • :+94 11 5 445000

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