Description of Course
The aims of this course are to increase and refine the strategic management skills of the students, most of whom are already in management posts. Superior management is the result of certain attitudes, knowledge, and skills that are combined in unique persons to secure an organisation’s survival, growth, financial returns, and continuous adaptation to changing circumstances. Identifying and helping produce such attitudes is what this course is about.
We pursue this aim through the experience, intelligence, and wisdom of our carefully selected members of staff, all of whom are in high managerial positions in industry, banking and business. Lecturers and tutors are encouraged to be venturesome, authoritative and contentious so as to keep challenging all students involved. The aim of the course is to help turn managers into generalists, a requirement for any successful manager operating in global competition.
Entry Requirements
- ABE Level 5 or
- Pearson BTEC HND in Business Management or
- A recognised Advanced/Higher Diploma in a relevant subject or
- Partial professional qualifications (e.g. CIMA, ACCA, CMA, ICASL, IBSL etc.) with significant work experience or
- Any other equivalent qualification
Course Content
Semester 1:
- Marketing Communications
- Executive Skills
- Public Relations
Semester 2:
- Planning & Control
- International Marketing Strategies
- Case Studies
