Description of Course
Your entry point to become a full fledged marketer
Course Content
Role of Marketing Management
Marketing Environment & Marketing Information System
Introduction to buyer behavior
Segmentation, Targeting & positioning for competitive Advantage
Designing and Managing Products and services
Developing Pricing Strategies and Programs
Designing and Managing value networks and channels
Designing and Managing Marketing Communication
Fundamentals of Marketing Planning
New trends in Marketing
Careers in Marketing