Foundation Course In Marketing Management

National Institute of Business Management - NIBM

Description of Course


Your entry point to become a full fledged marketer


Course Content


Role of Marketing Management
Marketing Environment & Marketing Information System
Introduction to buyer behavior
Segmentation, Targeting & positioning for competitive Advantage
Designing and Managing Products and services
Developing Pricing Strategies and Programs
Designing and Managing value networks and channels
Designing and Managing Marketing Communication
Fundamentals of Marketing Planning
New trends in Marketing
Careers in Marketing

Basic Info

  • : 10 Weeks
  • : 30,000
  • : pending
  • : Full time
  • : Foundation
  • : May / Sep
  • : English

Branch Info.

  • :National Institute of Business Management - NIBM
  • : Head Branch
  • :120/5, Wijerama Mawatha, Colombo 07
  • :+94 115 321 000 , +94 11 2693404

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